The following insanity started when a music store in Christiansburg, Virginia decided to challenge a shoe store to a sign war:

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The shoe store responded in kind:

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From there, things got... interesting.

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Other businesses started jumping in from this point, dividing this town in a sign war to end all sign wars:

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A few of these establishments only joined the fight within the last day or two.

I have no idea who will win, but I have the strange feeling that America's dads are already making plans to visit.

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My wife would like it to be known that she, not I, was responsible for sourcing this delightful tale of uttermost punniness.