You know what they say about going woke...

That's right. The children's TV network – as in, a company that exists to provide entertainment to little kids – has been pushing hard to incorporate every type of woke ideology one can imagine.

Consider the following from just the last few months:

Yeah, turns out that doubling down on the religion of Wokeism has corresponded with a massive negative reaction from parents.

Pirates and Princesses, a popular entertainment site specializing in Disney-related news, reports Nickelodeon YouTube videos were "downvoted to such a degree that they've now hidden the ratio." The site also says the network has seen a major decline in viewers since it began overtly pushing the LGBTQ agenda to its young viewers.

How much of a decline?

Try more than two-thirds of its audience.

Here's what the aforementioned Pirates and Princesses site had to say:

Since July of 2017, Nickelodeon's viewership has dropped from 1.3 million average viewers per week to a June of 2021 average of only 372,000. In only four years, Nickelodeon has dropped more than two thirds of its audience. That is catastrophically bad for the cable channel, but with cable on the way out, maybe it's not so bad? The catch here is that it is, in fact, that bad and perhaps worse, simply because Nickelodeon seems to be the primary driving force behind new subscribers to Paramount+."

There are signs that Viacom has not learned any lessons and is retrofitting these old shows with the same principles that have resulted in Nickelodeon's huge loss in ratings. Even with a show about infants, much of the headlines have been about a retconned, now-lesbian character; whatever your thoughts on that issue, it's hard to see how a children's show about infants is best served in advertising when the news is all about sexuality.

While cable news is on the way out as things switch to streaming, Nickelodeon's parent company ViacomCBS is stocking their new streaming service, Paramount+, with hundreds of hours of woke Nickelodeon programming. I guess they're choosing to learn their lesson the hard way.