Take a look at this monstrosity for yourself:
Apparently, the ad was created by an Amsterdam-based firm called TBWA\NEBOKO and took a team at least 2 weeks to create.
The uncanny creepiness of the visuals brings up so many questions, such as:
What is that woman on the left looking at?
Oh no! what happened to this guy's eye?
What on Earth????
AI slop aside, the message is kinda glum too. The entire commercial dwells on how terrible and chaotic Christmas is.
After sharing the ad on Instagram, the company had this to say:
December is often presented as perfect, while the reality is usually far more chaotic. That truth shaped our new AI-driven campaign for [McDonald's Netherlands], turning It's the Most Wonderful Time of the Year into the most terrible time of the year.
Apparently, the backlash was so bad, the company had to disable comments on the video:
Matt Walsh, in classic Matt Walsh fashion, tore it to pieces:
No one else seemed to like it either:
What do you think? (There is a correct answer.)
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