In case you weren't aware (and I wouldn't blame you if you weren't), LeBron James, The Woke One, won his 4th NBA Championship on Sunday.
I said I wouldn't blame you if you didn't know, because nobody watched LBJ win. Ratings absolutely plummeted for the NBA Finals in this, the wokest year of its existence.
In fact, "60 Minutes" blew it out in ratings on Sunday. 70% more people watched "60 Minutes" than the final game of the 2020 NBA season in which the league's biggest star won his 4th title on his 3rd different team.
5.6 million people watched the Finals. 9.5 million watched "60 minutes."
I didn't even know "60 Minutes" was still on TV.
Will the audience come back to the NBA once the wokeness wears off? Or are they gone forever? I guess we'll have to wait and find out.
As I've done for previous LeBron-ratings-disaster articles, I'll just leave this right here: