There's a new influencer going viral on the interwebs right now, who seems willing to advertise anything and everything.
Here she is advertising antibacterial wipes:
Normally, an influencer would pull down $10,000 for a spot like this, but this girl is available for a lot less.
Because she's not real.
Well, she is real, but her likeness is under license with Arcads, a new company with several influencer style "actors" for companies to choose from to hawk their wares on social media with AI-generated lip sync and scripts.
Her name is Ariel, and she has a Fiverr page where she makes ads as a social media influencer, but if you don't want to pay the real women, you can use Arcads to drop in a script, wait two minutes, and presto chango, you have your very own influencer ad for your company.
Here's a review of the process by advertiser Alex Cooper, who finds the whole thing "scary," but is definitely incorporating these into his company's advertisements.
The most interesting thing about what Cooper says is that the AI videos don't perform as well. The customers can sense there's something off in the AI videos.
Still, it's helpful to remember that this is how good this tech is before Open AI's Sora goes public ... and it only gets more realistic from here.
I bet dogs could be trained to help us detect the uncanny valley!
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