Disney World in Orlando says it will now be raising the price of park admission to as high as $189 per day.
The price hike comes amid CEO Bob Chapek announcing layoffs, a targeted hiring freeze, and limiting company travel as part of sweeping cost-cutting moves.
The company lost 11% of its stock price during its earnings announcement because of low profitability, particularly in its streaming service Disney+, which lost a whopping $1.5 billion this year.
Maybe people just aren't that interested in Disney's woke agenda?
Theme Park attendance was Disney's high point, as people tired of Democrat-mandated lockdowns during the pandemic flocked to the Florida Theme Park for a sunny vacation.
However, with inflation choking out folks' pocketbooks, raising the prices on your profitable venture – while simultaneously laying off people and making that experience less enjoyable for customers – seems like a good way to ensure profit loss all around.
If Disney doesn't go back to making traditional family-friendly entertainment and clear off all the woke nonsense from their platform, they'll eventually give up their business to someone willing to reach that market.