Beginning on August 13th, you too can smell like a mall food court!
Particularly, the smell of fresh Auntie Anne's pretzels, with this "Knead Eau de Pretzel" perfume which you can purchase for just $25 for a 1-ounce bottle or $45 if you feel ready to commit to a 3.4-ounce bottle.
Auntie Anne's will be opening a one-day-only "Pretzel Parfumerie" on August 13 in Soho, New York, where you can experience the full Auntie Anne's experience, including complimentary gift bags, pretzels, and if you purchase the perfume, additional Annie's swag of your choice.
I don't think it's worth the trip to New York, but if you happen to be local to Soho, please pick up some swag for me.
And if the marketing team for Auntie Anne's happens to be reading this, please make a candle next. As an avid bread lover, I may actually knead that product.
P.S. Now check out our latest video 👇