Campbell's is launching scented candles that smell like their canned soups in case you want your home to smell like soup but don't want to go to the trouble of cooking it

Jan 13th

Seems to me if you want your home to smell like Campbell's chicken noodle soup then you can just plunk down $0.99 for a can of it and pop it open and heat it up on your stovetop.

Or you could spend literally 24 times as much for a novelty joke candle:

The Campbell's Soup Company has a way for customers to enjoy the smell of its soup without ever stepping foot in the kitchen.

On Wednesday, the brand announced that it was partnering with retailer CAMP to release limited-edition scented candles based on two of its iconic flavors: Chicken Noodle Soup and Tomato Soup (with Grilled Cheese)...

[T]he limited-edition candles, which retail for $24.99, replicate the smell of the Campbells classics, giving one's home a cozy, wintery warmth.

I believe I speak for all of us here when I say, cooly and calmly:

Seriously, why?

Why would you pay $25 for a candle when you could spend significantly less money to get the same "cozy, wintery warmth" effect from soup which you could also eat?

Like, you can't eat the candle! You can only smell it. It'll probably make you hungry, at which point you'll likely go out and get a can of Campbell's anyway.

What is the point of this ridiculous promotion?

(Okay for real though if they make a Condensed Cream of Mushroom Soup candle I'll definitely get that.)


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