I guess Australia listened to Dylan Mulvaney's call to "normalize the bulge."

Bond's underwear is the biggest ladies' underwear brand in Australia and their newest model is, you guessed it, a burly dude with a beard.

[Warning: Man in women's underwear]

Aussies are vowing to boycott Bonds after the underwear company used a bearded, non-binary person to model a bikini.

The iconic Australian underwear brand used two non-binary models with 'they/them' pronouns to advertise its $18.99 'Retro Rib™ Seamless Tonal Hi Bikini' as part of its Pride 2024 range.

The collection is aligned with a Pride campaign showcasing transgender models, drag queens, as well as people who identify as gay, bisexual and pansexual.

For a "non-binary" model, I think it's pretty easy to tell which side of the binary this person falls on.

I mean...

Oh, but there's more!!

That man on the right? He goes by Stone Motherless Cold and identifies as a "she/her." Here's another pic of him:

Question: Why are underwear brands normalizing men wearing women's underwear and featuring it in ads?

It's not for the ladies. Is it?

You can check out the reviews for the company's "genderfree underwear" on their "UnGENderwear Project" website.

Here's how the company responded to one of the many negative reviews:

We're sorry to hear you're offended by our campaign, this was certainly not our intent. Bonds is a brand with a proud heritage of reflecting and representing all Australian. Our Pride campaign is a celebration of the joy and spirit of Australia's diverse LGBTQIA+ community.

Gotta love the [fights urge to vomit] virtue signaling!

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