Hallmark is one of the great socially incisive production companies of the age, the modern-day successor to Orson Welles, a true visionary when it comes to trenchant commentary and — okay okay that's as far as I can take that joke.

Anyway, it's October, which means it's already Christmas movie season over at Hallmark. And a character in one of their latest productions might look...slightly familiar to you:

Hmm. There's certainly more than a passing resemblance there. And Matt himself seems to think there's some sort of homage thing going on here.

Here's some extended commentary on the movie from the man himself:

If this is indeed an instance of Mattface, then Hallmark needs to apologize, donate $1 million to the nearest crisis pregnancy center, and vow to get culturally educated. Otherwise we'll cancel them!