Billy Busch has no clue what Anheuser-Busch was thinking when they chose to partner with trans influencer Dylan Mulvaney.

Check out this TMZ interview with the former owner of Bud Light, whose family founded Anheuser-Busch:

Here are the highlights of Mr. Busch's response:

I think my family, my ancestors would have rollen over in their grave. They were very patriotic, they loved this country and what it stood for. They believed that transgender, gays, that sort of thing was all a very personal issue, they loved this country because it is a free country... but it was never meant to be on a beer can and never pushed in people's faces.

They would have never marketed their brands that way... AB (Anheuser-Busch) was one of the greatest marketers ever, in any business, and they were incredible with what they came out with. The Clydesdales, the frogs, the lizards, all the different promotions they had... and the last thing they would have done is to get as controversial as... InBev has with the Dylan Mulvaney advertising.

Busch and his family are obviously just your every day, moderate, non-political, pro-American people. They don't care about culture wars one way or another. But the new owners, InBev, knew that they had to pick a side. And they chose to jump feet first into controversy.

Busch sums up why this was a bad move.

I think people who drink beer, I think they're your common folk, I think they are the blue collar worker who goes out and works hard every single day. And the last thing they want pushed down their throat, or to be drinking, is a beer can with that kind of message on it... they want their beer to be truly American and truly patriotic, as it always has been, truly America's beer, which Bud Light was and probably isn't any longer.

This has to hurt. From a man whose family build one of the strongest brands in the world, a brand tied directly to the flag and patriotism, to see it destroyed by a team of radical wokies who were hired on for the sake of diversity.

I know he's probably sitting on a pile of money, but there is surely some part of Billy Busch that regrets selling the brand, seeing what's become of it now.