Still wondering why Bud Light featured a man in a dress as its new spokesman?
Bud Light was the best-selling beer brand in America.
Apparently, whatever minor decline it has been suffering needed to be accelerated into a full blown crash, since that's what Alissa here has done.
For background, Alissa was brought on in February as the first woman to lead the marketing campaigns for a major beer brand. She was highly celebrated in this Forbes article:
Are any of you surprised that she turned out to be super woke?
I had this super clear mandate: We need to evolve and elevate this incredibly iconic brand.
Whenever woke cultists start using terms like "evolve" and "elevate," they mean "hollow it out and wear its skin."
What does evolve and elevate mean? It means inclusivity. It means shifting the tone. It means having a campaign that's inclusive and feels lighter and brighter and different and appeals to women and to men.
So to better appeal to women while still appealing to men, you hired a pervy man who wears womanface to drink Bud Light in the bathtub??
Representation is sort of at the heart of evolution.
When we say that wokeism is a Marxist mind virus, we're not joking. This belief system has infected all the institutions of power, including top executive positions at every major company.
They believe that the only way forward is through continual "evolution," meaning endless revolution (in the marketing world, that means endless rebranding). The way they will know if they are successful is not by selling more beer, but by how many different people they can use for marketing. They put skin color and sexual identity up on a shelf like little trophies to tell you how amazing they are, then scold you when they notice you stopped buying their stuff.
You gotta see people who reflect you in the work.
I'm just gonna post a meme response to that:
Bud Light had been, kind of a brand of bratty, kind of out-of-touch humor, and it was really important that we had another approach.