Hyundai is doubling down on DEI because it's "good for business"

THIS IS A BOLD MOVE, COTTON 👇

Yes, in the Year of our Lord 2025 Hyundai wants to stand by wokeness, claiming that their bigotry is financially positive.

(They must not have heard this lost at the ballot box.)

'In terms of the creative that we're doing and the work that we're doing with Culture Brands, it's born from a recognition that it drives sales, drives the bottom line for the company,' Hyundai Director of Experiential and Multicultural Marketing told Digiday.

Culture Brands is Hyundai's African American Marketing Agency of Record and produced the 'Play for the Car' ad campaign. The commercial features a Black couple 'finding moments of connection and joy amid the chaos of daily life' through the driving of a 2025 Hyundai Sonata Hybrid, according to Campaign Director Nate Edwards. The ads will be aimed at Black consumers on channels such as TV One and Bounce.

I mean ... they can go for it if they want. There's no law against being woke.

---

P.S. Now check out our latest video 👇

Keep up with our latest videos — Subscribe to our YouTube channel!