King Arthur Flour has scrubbed this competition from the internet. I wonder why; possibly because it's racist?
Here's what the webpage for the competition looked like before they took it down.
And here's what it looks like now:
Translation: "Uh-Oh! Please don't tell people we're racists."
Well, sorry, that's what I'm here for.
A Vermont-based baking company is under fire for hosting a competition that barred white contestants from participating, an attempt to "foster greater inclusivity" in the world of baking.
The 2024 Baking Pitchfest, hosted by King Arthur Baking, says it will provide "equitable opportunities for People of Color entrepreneurs," gracing the winners with "financial support, brand exposure, and mentorship to help accelerate their businesses."
The competition is billed as an "accelerator program," and will consist of two parts, a product edition and a bakery edition, which are limited to those defined as a "person of color led business" and a "person of color led bakery" respectively.
So instead of saying "person of color," they should just be honest and say this competition is for anyone who is not white — essentially, no whites allowed.
The winning prize: $10,000.
I'll have to keep this competition in mind for next year. As a self-identified transracial black man who knows an awful lot about baking, I know that $10,000 is as good as mine.
P.S. Now check out our latest video 👇
