Instagram "permanently disabled" the official account of Pornhub "for repeatedly violating" site policies, a Meta spokesperson said on Tuesday.
Pornhub reportedly accumulated various terms of service violations over 10 years on Instagram, according to Motherboard:
Instagram claims that it gave Pornhub warnings about posts that violated its terms. Instagram did not say which terms Pornhub violated, specifically, but pointed to its terms of use regarding adult content, nudity, and sexual solicitation, and its guidelines regarding accumulating violations of its terms.
Pornhub called Instagram's enforcement of its terms and policies "opaque, discriminatory, and hypocritical," adding that the site's standards are "arbitrary and selectively enforced." The letter also states Instagram has "undermined" people in the "adult industry" for years.
"We demand an explanation and guidance as to why our accounts are continuously deleted, and why content we spend money creating in order to engage with our audience is removed, even when we do not breach any of Instagram's rules," Pornhub and 63 pornographers said in an open letter to Meta executives on Tuesday.
"Sexworkers and performers have been unfairly targeted in the form of bans, shadow bans, suspensions, loss of Live privileges and content removal, despite taking extra care not to violate Instagram's Community Guidelines."
Pornhub also criticized Instagram for banning their self-described "fully PG" account while allowing Kim Kardashian to post her "fully exposed a** to her 330 million followers without any restrictive action from Instagram."
"We are happy to see that Kim and the artistic team behind the image are free to share their work on the platform, but question why we are denied the same treatment," the letter reads. "While Kim's photo continues accumulating likes and making headlines, members of the adult community run the risk of deplatforming if Instagram decides our pants look a bit too tight to meet its arbitrary and selectively-enforced ‘standards."
Visa, Mastercard, Discover, PayPal, Heinz, and Roku are among other companies that have also rejected business with Pornhub in some way.
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