Fake meat has been a huge hobby-horse of techy startup companies and progressive thought-leaders for years now.
Sure, it's all very weird stuff, hyper-processed, grown in petri dishes, filled with synthetic blood, and completely disruptive to the natural and beneficial relationship that has existed between man and animals for thousands of years. But we'll grow to like it, we've been told.
Yet it looks like now we'll never get the chance!
Eating plant-based meats is one of the easiest ways for Americans to reduce their overall carbon footprint. But after years of hype, the tide is turning against the first generation of plant-based protein makers. ...
Impossible Foods plans to lay off roughly 20% of its workforce amid falling sales, per a Bloomberg report.
Impossible's primary competitor, Beyond Meat, also cut roughly 20% of its workers, and lost several executives, amid its own stock slump.
Beyond Meat's sales fell more than 22% in the third quarter of 2022 compared to 2021. In an Q3 earnings call, company executives blamed inflation for consumers' souring tastes on pricier plant-based meats.
Beyond Meat's stock is down roughly 67% compared to a year ago.
Aw, come on now! You're telling me people don't want to seek their teeth into a nice juicy patty of xanthan gum and textured wheat protein?
I mean, how much more appealing can you get? These guys cook the food for you!
Impossible Foods and Beyond Meat use a process called high-moisture extrusion, which effectively pre-cooks the protein prior to sale.
Seriously: How could this not make your mouth water?