We knew this day would come:
Finally, right?
I mean, people have been cutting the cord for years. I'm actually surprised it took this long.
For the first time ever, Americans are watching more streaming TV than cable, according to a report from Nielsen. The milestone has long been expected as viewers change their viewing habits and ditch their pricey cable bundles for cheaper alternatives.
In July, streaming amounted to 34.8% in the share of total TV consumption, a growth of nearly 23% within the past year. Cable and broadcast viewership both dropped year over year, with the former amounting to 34.4% and the latter making up just 21.6%. Both fell around 10% compared to July 2021.
Nielsen notes streaming has surpassed broadcast before, but its the "first time it has also exceeded cable viewing."
And now with live streaming services such as YouTube TV, which isn't perfect but will be soon, it's only a matter of time before streaming jumps ahead of both broadcast and cable combined.
It will happen.
I'd also guess that cable will jump back ahead of streaming in the near future, if only briefly, as some of the big names like Netflix and Disney struggle to meet their audience's needs.
Man, capitalism is amazing, isn't it?
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