The folks over at Kelloggs announced they have a real drinking problem.

It's gotten bad enough that they're ready to just hop out of bed and have waffles with butter, maple syrup, and bacon.

Scratch that.

They're ready to hop out of bed and drink alcohol flavored like waffles with butter, maple syrup, and bacon.

I mean, I like maple syrup okay, but I don't want to drink it.

The new beverage is called "Eggo Brunch in a Jar Sippin' Cream."

I know everyone's a critic, but that seems a bit long.

If we're going to go with a title that long, why not: "Leggo get you some help, you're drinking an alcoholic waffle for breakfast."

Kelloggs joined up with Sugarlands Distilling Co. to make the drink.

And this is the best part, their target market is tired and weary parents.

"Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves," said Joe Beauprez, Senior Director of Marketing for Frozen Foods. "Eggo Brunch in a Jar makes it easy for parents to kick back when they're not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat."

There you go mom and dad.

When the kids got you down, kick back and get waffle-sloshed.

Happy hour is from 4 to 6 AM!!!

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