Recently, the Biden Administration has trotted out a new slogan that's meant to deride Trump supporters and tie all Republicans to Trump.
The new slogan is "Ultra MAGA", meaning not just MAGA, but extra MAGA!
And, as the Babylon Bee recognized, this slogan only makes Trump and his allies sound even cooler!
The real irony of this comes from this Washington Post story that reveals that the phrase "Ultra MAGA" was workshopped on for SIX MONTHS before Biden unveiled it in a speech recently.
Last Wednesday, during a speech on the economy, President Biden coined a new phrase — "ultra MAGA."
"Let me tell you about this ultra MAGA agenda," Biden said, using former president Donald Trump's 2016 campaign slogan — "Make America Great Again" — as a pejorative. "It's extreme, as most MAGA things are."
Then, in the subsequent days, Biden and his team continued to hammer Republicans in aggressive terms, attacking them as "MAGA" and "ultra MAGA." Biden even dismissed his predecessor at one point as "the great MAGA king."
Within a very short time of Biden referring to Trump as "the great MAGA king" Trump shared this on Truth Social:
And just like that, six months of hard work from Democrat media specialists and marketing gurus went down the toilet.
It is so, so satisfying to see all this stupid marketing work not only go to complete waste against the Dems but actually weaponized against them.
That is a sweet victory.
"This is something that admits the power and influence of the MAGA movement and President Trump's strength over the party, and for some reason Biden thinks that's an insult," said Trump spokesperson Taylor Budowich. "I don't understand what he's trying to achieve, especially given that right about now, whether you're a mother trying to feed your child who needs formula or someone trying to fill up your car, ultra MAGA sounds pretty good."
Trump himself "absolutely loved" the great MAGA king meme his team created and has privately mocked Biden and his fellow Democrats as bad branders who do not understand the art of marketing, said a person briefed on his thinking, speaking anonymously to share private details.
Trump and his fellow Republicans' embrace of "ultra MAGA" reflects the former president's skill at co-opting would-be insults or even random phrases. In 2016, for instance, when Hillary Clinton, then the Democratic nominee for president, said that half of Trump supporters belonged in what she termed a "basket of deplorables," Trump and his base quickly embraced the term, turning it into a rallying cry.
Everything the Dems do is just turning against them. It's truly amazing.
Biden's attempt to appropriate the "MAGA" brand as a political attack was hardly accidental. It arose from a six-month research project to find the best way to target Republicans, helmed by Biden adviser Anita Dunn and by the Center for American Progress Action Fund, a liberal group.
The polling and focus group research by Hart Research and the Global Strategy Group found that "MAGA" was already viewed negatively by voters — more negatively than other phrases like "Trump Republicans."
In battleground areas, more than twice as many voters said they would be less likely to vote for someone called a "MAGA Republican" than would be more likely. The research also found that the description tapped into the broad agreement among voters that the Republican Party had become more extreme and power-hungry in recent years.
"All of that extremism gets captured in that brand," said Navin Nayak, president and executive director of CAP Action Fund. "We are not trying to create a new word. This is how they define themselves."
Did the Dems not realize that "Ultra MAGA" just sounds awesome?
They are SO bad at marketing!
And contrast their six-month focus-grouped, researched, market-tested phrase completely failing to Trump just one day waking up and deciding to call Joe Biden "Sleepy Joe" and now the president is always and forever known as Sleepy Joe.
They are so, so so bad at this.
And it is hilarious to watch.
P.S. Now check out our latest video: "Highlights from Biden's speech last night" 👇