Remember Alissa Heinerscheid?
Whatever happened to Ms. Heinerscheid after the Bud Light fiasco, you may ask?
Now we know.
Yes, the woman who almost singlehandedly destroyed the public perception of one of the most popular beer brands has now set up shop with the Saudi-based LIV Golf.
Having apparently joined LIV Golf in the fall of 2024, Heinerscheid has somehow managed to avoid completely destroying the tour with any woke marketing initiatives.
Surprisingly, there is a sentiment among conservatives that Ms. Heinerscheid may be owed a debt of gratitude for ushering in the sunset of the "woke corporation" era, with the Bud Light-Dylan Mulvaney fiasco serving as the spark that eventually led to other major companies doing away with their progressive agendas to avoid Bud Light's public relations fate.
So, the way things look, this could go in a couple of very different directions. Either Alissa Heinerscheid gets the same results for the professional golf world that we saw in corporate America and inadvertently drives another nail into the wokeness coffin, or LIV Golf ends up with something like this…
Yikes. Let's hope for the former.
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