NYC influencer robbed outside his home for $500,000 worth of jewelry

Moshe Haimoff
Image for article: NYC influencer robbed outside his home for $500,000 worth of jewelry

Jesse James

Jul 30, 2025

Let's check in on New York City, shall we?

Via the Jerusalem Post:

Jewish social media influencer Moshe Haimoff, known by his 1.6 million Instagram followers as β€˜The Watch King,' was attacked outside his home in Queens last week and robbed of items valued at over $550,000.

The New York Police Department are searching for the group of men responsible for the robbery of the luxury watch seller.

Dude is an influencer who buys and sells luxury watches, so it was only a matter of time in New York City.

Haimoff said that "within 30 seconds, they took my watch, they took the chains off my neck." One of the chains contained a logo of his "Watch King" brand, though as he laconically noted:

The logo they threw back at me.

I guess they're not fans of his!

The influencer says he believes he was "targeted," which, I mean, look: If you're advertising your extravagant jewelry wealth on social media, and you're not taking pains to hide your whereabouts β€” I mean, is it that surprising?

If I was flashing my $500,000 bling on YouTube and the crooks showed up, I'd be like:

Here's the Watch King himself:

Well, bad idea or not, he certainly didn't deserve to get banked and robbed. And give the man some credit, he's taking it in stride:

God gave me a second chance at life and I'm grateful. It could have been worse, could have been way worse.

Maybe just check your surroundings before you get in your car from now on, my man!


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