Remember last week when we discovered that nobody was interested in Facebook's boring, unimportant Twitter ripoff?

Well, the folks leading Meta apparently took a look at those numbers and decided, "Hey, yeah, let's go with that, that's money."

Threads is making a big change as it continues to grow exponentially as an alternative to Twitter. Instagram boss Adam Mosseri took to the micro-blogging platform to announce that they would be implementing rate limits to combat bots.

"Spam attacks have picked up so we're going to have to get tighter on things like rate limits, which is going to mean more unintentionally limiting active people (false positives)," Mosseri posted on Threads. "If you get caught up those protections let us know."

"If you get caught up [in] those protections let us know."

So these people are taking the insane approach of applying a hard rate limit to a struggling, probably foundering social media service, and their P.R. accompaniment to this very bad idea is to be like, "Oh uh yeah if you get dinged under these new rules, um, drop us a line?"

Just an amazing strategy there. That'll do it.

One Meta official said the company was imposing "action rate limits (eg following, commenting) rather than viewing rate limits." But even Elon Musk — who himself recently instituted high-level rate limits on Twitter — was unimpressed:

Of course, Twitter is already very popular and can pretty easily absorb that kind of regulation. Threads is not popular. It likely cannot do the same.

Not that I was going to use Threads anyway. But now even less people will. Oh well!