Ever wonder why every year, everything new from cars to blenders has the same color scheme?
It's because every year the Pantone Color Institute sets the standard color schemes for designers all over the world.
Next year's color scheme has launched the wokies into a frothy rage.
Can you guess why?
That's right!
For the first time ever, Pantone has selected a shade of white as its color of the year.
Leatrice Eiseman, the executive director of the Pantone Color Institute, said,
At this time of transformation, when we are reimagining our future and our place in the world, PANTONE 11-4201 Cloud Dancer is a discrete white hue offering a promise of clarity. The cacophony that surrounds us has become overwhelming, making it harder to hear the voices of our inner selves. A conscious statement of simplification, Cloud Dancer enhances our focus, providing release from the distraction of external influences.
The responses were everything you would imagine they would be:
They go on like that!
The reactions on Bluesky were even more unhinged:
There were a few rational people who just didn't like the choice because white is the reflection of all visible wavelengths of light, and thus isn't technically an individual color, but an optical illusion that we perceive as "white" because of how our eyes work.
(But that's way too sensible.)
Here's my favorite reaction by far:
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