I want to know which one of you was asking for this abomination in Pepsi's market research:

Yes, my friends. That is a Pepsi infused with marshmallow Peeps, which are pretty similar to eating sugar-filled fiberglass insulation.

Yes, soon you'll be able to drink the sugar-filled fiberglass insulation!

Here's the scoop:

"Pepsi and Peeps are collaborating on a new drink that combines the two extra-sweet flavors, the companies announced Thursday. The new cola, dubbed 'Pepsi x Peeps,' mixes the taste of a Pepsi with the 'pillowy-soft and sweet' marshmallow flavor of Peeps. That makes it the 'ideal accessory and thirst quencher for springtime,' according to the companies."

"Taste is really important to customers," said Pepsi VP Todd Kaplan. "They want sweet and they want to connect to things emotionally. Peeps has its own subculture we wanted to tap into."

If you're part of said subculture, you'll have to move fast: Pepsi is only making 3,000 cans of this stuff and you have to enter a contest to win them by posting a memorable spring photo like this fan:

Not everyone was so enthusiastic, however. I'll leave you with some "less charitable" people's thoughts: