It's easy to get nostalgic for the good old days every now and then, and it's not at all hard to forget just how low-quality the technology was back then, at least relative to today. But Polaroid—the iconic American company known for its line of instant cameras—is banking on your nostalgia to drop $150 on what is, in the end, technology straight out of 1992:
We know and love Polaroid for its analog cameras and the ‘90s nostalgia that comes with them, but the new Polaroid Now+ takes things to a whole new level. This camera is the brand's most high-tech option yet, and after a week of testing we can confirm that it's pretty exceptional for an analog camera.
Pairing with the Polaroid app, the Now+ offers loads of creativity. Whether you're a professional photographer or looking to casually snap some fun shots with your friends, the Polaroid Now+ is a fun and high-tech film camera that's well worth the money.
"Well worth the money," eh?
That seems to be a bit of an oversell. The photos this camera takes appear to be identical in quality to those of classic Polaroids. That's a lot of money to drop on technology that's 30 years out of date (and moreover felt 10 years out of date 30 years ago, anyway). You can pretty much just get the same effect by slapping a filter on your phone's camera and dropping thirty bucks on an instant printer.
Well, maybe you're just game for the whole nostalgia package of it all. No shame in that. You should know, however, that, adjusted for inflation, the price of this dated camera really should be around $75 or so. They're overcharging you to get at your feels.
P.S. Now check out our latest video about how Jeff Bezos wants to live forever and actually can 👇