Thirty-year-old rapper PnB Rock, whose real name was Rakim Allen, was shot and killed in a robbery at a Chicken & Waffles restaurant in South Los Angeles on Monday afternoon.
The rapper had been dining with his girlfriend, who posted a location-tagged photo of their meals on Instagram shortly before the robbery.
Los Angeles police Capt. Kelly Muniz said a man brandished a weapon and demanded the rapper's jewelry before shooting him.
"He shot the victim and ran out the side door to a getaway car and then fled the parking lot," she said.
Muniz said the victim was taken to a hospital and pronounced dead at 1:59 p.m.
One very graphic video circulating on social media shows RnB Rock lying in a pool of blood on the floor, still alive, as restaurant workers tried to turn him over.
The man who reportedly took the video says he was at the restaurant with his kids:
[Warning: Strong Language]
Crime has risen drastically across Los Angeles in recent years, including the area where PnB was killed.
The LAPD's Southeast Community Police Station, which covers the area where Monday's shooting occurred, has seen 34 homicides this year through Sept. 3, compared with 35 over the same period last year.
The statistics also noted a 25.2% increase in robberies during that period, from 373 to 467.
Here is another incident in a restaurant in May:
[Warning: Violence]
Only a week ago, the rapper talked about a prior robbery attempt on him in broad daylight:
[Warning: Strong Language]
"Where I'm from, we like sneaky criminals," Rock said. "In L.A. … they bold."
Other rappers posted their condolences for the rapper's death, which follows other high-profile killings of artists in the industry, while criticizing the practice of location-sharing:
This would not be the first time sharing a location on social media led criminals to target a celebrity.
In February 2020, Brooklyn rapper Pop Smoke, whose real name was Bashar Barakah Jackson, was killed during a home invasion in the Hollywood Hills.
Authorities believe social media posts, including one of a black gift bag tagged with his address, led the assailants to his location.
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