Samsung to start streaming ads on refrigerator doors

Image for article: Samsung to start streaming ads on refrigerator doors

Mister Retrops

Sep 19, 2025

Recently, Netflix and Amazon added advertising to their subscription services and demanded more money to avoid the ads. Imagine paying a small monthly fee just so a company can advertise to you.

Ridiculous!

But now imagine shelling out $1,800+ on a new fridge, so a company can advertise to you.

And yet, this is exactly what Android Authority reports Samsung will be doing with their Family-Hub equipped fridges.

To enhance our service and offer additional content to users, advertisements will be displayed on the Cover Screen for the Weather, Color, and Daily Board themes. The Cover Screen for the Art and Gallery themes will not display advertisements.

"Enhance our service?"

How do advertisements keep food cold?

Samsung further explained,

Samsung is committed to innovation and enhancing every day value for our home appliance customers. As part of our ongoing efforts to strengthen that value, we are conducting a pilot program to offer promotions and curated advertisements on certain Samsung Family Hub refrigerator models in the U.S. market …

Ad design format may change depending on Family Hub personalization options for the Cover Screen, and advertising will not appear when Cover Screen displays Art Mode or picture albums.

There doesn't seem to be a way to opt out of the ads either … unless you buy a cheaper Samsung fridge that doesn't come with Family-Hub.

Anyone else tired of all the "smart" devices?


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