Scientists say they've discovered a visible color no one has seen before

Image for article: Scientists say they've discovered a visible color no one has seen before

Mister Retrops

Apr 22, 2025

Scientists have discovered a whole new visible color that has never been seen before.

And they're calling it "olo".

Why olo?

No idea, but here's the nearest we can come to showing you what it looks like.

The reason we can't show you exactly what it looks like is because it can only be viewed with special equipment.

Here's how it works:

The retina includes cone cells, which are cells responsible for perceiving color.

There are three types of cone cells in the eye - S, L and M - and each one is sensitive to different wavelengths of blue, red and green respectively.

Any light that stimulates an M cone cell must also stimulate its neighbouring L and/or S cones.

However, in the study, the laser only stimulated M cones (green), β€˜which in principle would send a color signal to the brain that never occurs in natural vision.'

The scientist described the color as the richest blue green they've ever seen.

The point of the experiment is to find a way to help color blind people see color normally, but wouldn't it be cool if you could just see colors more brilliantly than you do now?

Maybe someday we will all see the world like Concetta Antico.


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