Target executives are probably getting together every 48 hours to get updates on the company's market cap, and every time there's probably some sad, scared intern who has to tell them the horrible news, the same news every time:

Because honestly the company is kind of in a stock free-fall. A few days ago the company was posting $9 billion in decline. Now the drop has increased by more than 30%:

[Target shares] fell another 3.66% Tuesday, marking the eighth straight decline and lopping off another $2.4 billion in market cap, as tracked by Dow Jones Market Data Group.

Since the backlash, Target's market value has fallen over $12 billion to $61.77 billion as of Tuesday's closing price. Mid-month the market value was over $74 billion.

My friends, I just got to hand it to you: Well done. Good job. This is truly stellar work. Allow yourself to celebrate.

This mega-corporation, after all, was trying to market a monetized sexual identity to literal babies, like literal newborns. It's bad stuff. We should fight against it. And we are fighting against it.

...the retailer's Gay Pride collection has been linked to controversial designer Erik Carnell of Abprallen, who is an outspoken Satanist whose brand features occult imagery and messages like "Satan respects pronouns" on brand apparel...

Not to mention the "tuckable" swimwear:

The militant LGBTQ movement didn't take over corporate America in one day, and it won't give it up in one day either. But it's clear that we have both the numbers and the motivation to move the needle.