It's not often you see such tremendous repercussions from one person's boneheaded idea, but whoever came up with the Dylan Mulvaney-Bud Light crossover idea has really shaken things up.
Apart from Bud Light irreparably destroying its brand, the ad agency Captiv8, which worked with Bud Light to come up with this disastrous idea, has seen tremendous blowback.
Captiv8, the California ad agency behind Bud Light's disastrous Dylan Mulvaney marketing campaign, has fired 30 employees, about 20% of its workforce, the New York Post reports.
This is on top of the San Mateo company's canning of 13 staffers in July upon their return via private jet from a junket to the French Riviera, at which the firm received an award for the Bud Light campaign at the Cannes Lions International Festival of Creativity.
Since July, 43 people have been canned, even after receiving an award for the disastrous move!
Now, no one at Captiv8 is saying this is a direct result of the Mulvaney debacle, but some of those who were let go think that it was the catalyst for the company's decision.
"I'm guessing that Dylan Mulvaney contributed," one laid-off executive told the New York Post. "They weren't laying people off before [April 1]."
Things were going pretty well before they teamed up with the "Man of the Year."
Go woke, go broke!
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