KFC launched the promotion in partnership with Pop Mart, a Chinese toy manufacturer to celebrate their 35th anniversary in China. The China Consumers Association (CCA) says that KFC is encouraging food waste by causing customers to go overboard buying the meals in an attempt to collect all of the limited-edition toys, called Dimoo Dolls.
The group is calling for a boycott of KFC.
I mean these things are pretty cute but are they really worth spending $1,649 (10,494 yuan) on happy meals you aren't going to eat just to collect all of them? According to the BBC, at least one customer thought so.
My response exactly, Colonel.
A statement from the CCA said of the promotion,
KFC "used limited-edition blind box sales to induce and condone consumers' irrational and excessive purchase of meal sets, which goes against public order, good customs and the spirit of the law."
Maybe the problem isn't with KFC having a sales promotion, but with the irrational people who are willing to spend excessive amounts of money on fried chicken just to collect a couple of plastic toys with "made in China" stamped on the bottom. Those people need help.
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