When you were a kid and you wanted a bladder-busting 23-ounce tallboy of AriZona Iced Tea, here's what you did: You walked into the local Alpha Beta or Seven-Eleven, spanged down $0.99 on the counter, and walked out with 1.5 pounds of the sweetest-tasting cold beverage money could buy.
And guess what? You can still do that today!
LOOK AT THIS CHART:
AriZona ain't messing around!!!
23 ounces of AriZona iced tea is a lot of iced tea — it's 680 ml, or more than 90% of the liquid in a bottle of wine. And you can buy it for 99 cents in gas stations and corner stores across the country, the same price that it's been for 30 years. ...
The stubborn refusal of the drink's manufacturer to raise prices has everything to do with the fact that it's controlled and owned by a single billionaire, Don Vultaggio, who has no fiduciary duty to maximize profits or shareholder value.
Selling your jumbo cans of iced tea for $0.99 a pop results in "much tighter margins," Axios notes. But, they note, "why would a billionaire need fatter margins?"
Like all billionaires, Vultaggio has certainly done extremely well in the markets in recent years, and more money wouldn't buy him more happiness — especially if it meant giving up the 99-cent price point that he's clung to for 30 years.
This week, be sure to crack a big 99-cent can of AriZona open in honor of Don Vultaggio!
Be sure to use two hands, those cans really are quite large!
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