When people realize your ideas are garbage and they make fun of you for them, it's time to rebrand!
From our favorite Congresswoman:
And this Slate writer:
This is a long-running tactic of the Left, of course (see: "politically correct" and "social justice warriors"), so there's not much new here.
It's funny that a few years ago though, the term "woke" was coined by the woke institutional elites as an endearing term for enlightened people.
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Now, even the wokest of cult disciples like AOC are saying it's "a derogatory euphemism."