When people realize your ideas are garbage and they make fun of you for them, it's time to rebrand!
From our favorite Congresswoman:
And this Slate writer:
This is a long-running tactic of the Left, of course (see: "politically correct" and "social justice warriors"), so there's not much new here.
It's funny that a few years ago though, the term "woke" was coined by the woke institutional elites as an endearing term for enlightened people.
Now, even the wokest of cult disciples like AOC are saying it's "a derogatory euphemism."