This may be the most uncomfortable TV moment of all time.

If you recall, uber-lefty Ben & Jerry's said it would stop selling ice cream in areas it says are "occupied" by Israel.

The reporter asked a perfectly logical question to try to parse out the consistency of their convictions and worldview.

Unfortunately, it seems like the ice cream guys, like most woke ideologues, prefer virtue signaling to losing a giant share of their profits. Sad!

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