Aaron M. Epstein knows that sometimes the best way to deal with poor customer service is a little public shaming.
The 90-year-old has been a customer with AT&T since the '60s, but has been dealing with absurdly slow internet from the telecom for the past five years. So after getting the runaround from customer service he did what any reasonable person would do, he took out two ads in the Wall Street Journal to blast them publicly. One in Dallas, TX where AT&T's headquarters is, and another in Manhattan, where he hoped it would draw the attention of investors.
Here's the ad:
Dear Mr. Stankey:
AT&T prides itself as a leader in electronic communications.
Unfortunately, for the people who live in N. Hollywood, CA 91607, AT&T is now a major disappointment.
Many of our neighbors are the creative technical workers in the Universal, Warner Brothers, Disney studios in the adjacent city of Burbank and our city.
We need to keep up with current technology and have looked to AT&T to supply us with fast internet service. Yet, although AT&T is advertising speeds up to 100 MBS for other neighborhoods, the fastest now available to us from ATT is only 3 MBS.
Your competitors now have speeds of over 200 MBS.
Why is AT&T a leading communications company, treating us so shabbily in North Hollywood?
Sincerely, Aaron M. Epstein, an AT&T Customer since 1960.
In total he paid $10,000 for the ads, but he said, "it's money well spent."
What a legend.
Respect this man.
He eventually did hear back from a spokesperson from AT&T's Atlanta office who gave him the rock-solid promise of, "We'll try to get that happening for you sooner."
Fox LA has an interview with the dude that's pretty stinking cute.