"Be all you can be."
I don't think this is what they are going for:
The Army paused its new multi-million dollar advertising campaign Sunday after its featured actor was arrested the day before, officials said.
Jonathan Majors, who stars as the on-screen narrator in the first wave of "Be All You Can Be" advertisements, faces charges of assault, strangulation and harassment, a New York Police Department official told Army Times.
Police responded to a 911 call in Chelsea on Saturday morning where they found Majors and a 30-year-old woman with head and neck injuries. The officers arrested the actor at the scene.
The woman and Majors knew each other, since police said the case was a "domestic dispute." She says she was assaulted and strangled by Majors.
The Army quickly pulled its (very expensive) ad campaign.
"The U.S. Army is aware of the arrest of Jonathan Majors and we are deeply concerned by the allegations surrounding his arrest," said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office. The Chicago-based enterprise office oversees a multi-billion dollar contract with advertising conglomerate DDB to oversee and execute the service's marketing efforts.
"While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete." DeFrancisco added.
Whoops!
May I remind you that this ad campaign was a Hail Mary to try and get anyone at all to serve under the woke commanders who are more concerned with "White Rage" and dishonorably discharging anyone who doesn't take jabbity jabs than winning wars.
As for how much this cost you the taxpayer – well, more money than you and I will ever pay into the system, my friend!
The financial impact of the pause is unclear, but the service invested millions of dollars in high-visibility advertisement purchases for the 2023 NCAA men's college basketball tournament, more commonly known as March Madness. For this year's final game, a 30-second commercial cost around $2.2 million, according to sports news site Sportico.
