A food chain in Washington, D.C. wants you to know which products come from oppressed identity groups:
Call me old-fashioned, but I never really cared about the race or sexual habits of the people who make my favorite cereal, toothbrush, or dog food. The vast majority of the time, I care about who makes the best dang product for my buck. Whether or not a product is made in 'Murica might also factor into it. If I like someone's witty marketing or labelling, you might also win me as a customer.
But the times, they are a-changin', and at Giant Food stores, who makes the best product falls second to the skin color of who makes a product. The store will feature labels on more than 3,000 products, indicating if they're women, black, Asian-Indian, Hispanic, LGBT, Asian-Pacific, or veteran owned.
Honestly, at this point of our cultural madness, I'm just happy they tacked "veteran" on there!
I understand the desire to celebrate diversity (and I mean real diversity, not the Woke diVeRsiTy that looks skin deep). With that being said, flip the script (because you've probably been brainwashed to think this is okay).
How would it look if you encouraged people to buy products that were white-, "superstraight-," or Christian-owned?
For visual effect, seriously consider this as you review this edited picture I made:
If you bristled at this, you should bristle at the other (and rightly so). The reason we don't is that the narrative of critical race theory is slowly getting to us.
"We have identified any U.S.- based vendor that is 51% or more owned by one of our minority suppliers," said Kate Kowalzik, the grocery chain's director of brand strategy and media. "Businesses with certifications have also been included and the list continues to grow."
What's next, segregated aisles? Are we going to put all the "white" products in the back half of the store like they do those dang eggs and milk???
My real question though is when we can expect to see labels for the underrepresented products made by black genderfluid Muslims!
See, it starts with good intentions to celebrate diversity. It ends with segregated stores and companies that choose partners, leaders, and staff based on the color of their skin in order to secure the best aisle placement.
You may argue that elevating minorities is important, but doing it this way disincentivizes "whiteness" and "straightness" while destroying the businesses of people who don't have enough melanin in their skin. In the end, it's racist. Two wrongs don't make a right, no matter how you spin it.
