Disney admits its political and social agenda is costing them, but don’t think for a second they’re going to change

Conservative-minded citizens and pro-family advocates are crowing about it while mainstream, secular, progressive commentators do their best to whistle quietly past the graveyard.

Disney is now admitting they've angered a huge portion of their family-oriented base.

After losing billions of dollars, millions of fans, and thousands of investors in their quest to sexualize kids and moralize through movies, Disney has quietly acknowledged in a shareholder memo how badly they screwed up.

In its annual SEC report, Disney acknowledges that "we face risks relating to misalignment with public and consumer tastes and preferences for entertainment, travel and consumer products." …

Further, consumers' perceptions of our position on matters of public interest, including our efforts to achieve certain of our environmental and social goals, often differ widely and present risks to our reputation and brands."

The bombshell SEC filing comes after yet another massive box-office disaster for the entertainment giant. To say that Disney's Wish bombed on its Thanksgiving opening weekend would be an insult to bombs everywhere. Not just that, but the House of Mouse just got outed for corporate cronyism, tag-teaming with Microsoft to stymie critics mocking their woke, LGBT-obsessed identity.

What is most remarkable about Disney's free-fall is that it is entirely self-induced. It's one thing to brag about your company's commitment to diversity as you hire a bevy of narrow-minded sexual revolutionaries who see the propagation of gender theory through cartoon characters as the great civil rights struggle of our day. It's quite another to surrender your boardroom to them, allowing their predictions and preferences to set the strategic direction of your company.

Unlike Disney's staff, the world actually is diverse in thought. That world has overwhelming numbers of consumers who are uneasy with the sexualization of their children and grandchildren. That world is full of parents who don't take kindly to the bastardization of their own favorite childhood fairytales sold under the cheap, overplayed Disney rhetoric of "reimagining."

Thus began an eye-popping decline - both in revenue and reputation - for the Walt Disney Company. Bob Chapek was fired and replaced in a corporate coup by his own predecessor, Bob Iger - a man who believes, champions, and promotes all the same things. The company spent untold millions waging a PR campaign against the state of Florida and its governor, only to lose in spectacular legal fashion. And any hope that they could lick their wounds and bandage up their pride with the near-billion dollar profits so common for their animated classics flew out the window when they replaced "good versus evil" themes for "woke versus unwoke."

And now the time has come to pay the piper.

As heartening as it may be to watch Disney eat from the very plate they defecated in, it's also responsible to understand that these types of assessments and seemingly self-aware observations, are fairly standard risk disclosure and avoidance language in SEC filings.

What actually matters is evaluating who sits at the top of the organization both as executives and policy-making board members. With Disney, that remains individuals fully committed to an ideological cause and willing to go down with the ship if necessary in order to see it advance.

If that means drowning the mouse in the process, they will stand atop his saturated corpse, thump their chests, and talk about how courageous and principled they were.

Disclaimer: The opinions expressed in this article are those of the author and do not necessarily reflect the opinions of Not the Bee or any of its affiliates.


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