This is a party foul, a faux pas, a violation of the Bro Code—whatever you can think of, this is it:

A British company has come under fire online after people were left feeling "scammed" following their April Fools marketing stunt.

People took to Twitter to share their anger after receiving April Fools messages from beer subscription site Bier Company that said they were "this month's winner of free beer for life." The email, which came with the subject line "URGENT," read: "We're thrilled to share some exciting news with you: Out of all our entrants this month, you are our fourth Black Card winner!"

The email instructed the customer to follow a link and use a promotional code to claim the prize—but when customers followed these instructions, they not only found they had not won free beer but that they had also been signed up for a monthly subscription costing £22.95 ($30).

Yeah... you know what we did the last time the British were so haphazard in their handling of an indispensable daily beverage?

Admittedly, the whole thing was kinda obvious:

The promotional code sent out by Bier Company read "SLOOFLIRPA," which spells April Fools backwards.

Sounds like a few folks were already a few bottles deep by the time they received that joke text!

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