It's modestly encouraging to see corporations and public relations consultants start to recognize that there can be consequences for going hard to the left:
A massive public relations firm, Zeno, is privately advising its high-profile corporate clients to avoid commenting on the draft Supreme Court opinion overturning Roe v. Wade, according to an internal communication obtained by Popular Information.
Zeno is a multinational company with almost $120 million in annual revenue and a roster of blue-chip corporate clients including Coca-Cola, Salesforce, Hershey's, Netflix, and Starbucks. Zeno is also a subsidiary of Edelman, the world's largest public relations conglomerate. According to Zeno CEO Barby Siegel, the firm's mission is to "champion the courageous to achieve something better for humankind."
"Achieve something better for humankind." Like ending abortion, maybe? Well, in any case, Zeno says ix-nay on any talk about abortion, pro- or anti-. Writing to its clients, the company said:
Do not take a stance you cannot reverse, especially when the decision is not final. This topic is a textbook "50/50" issue. Subjects that divide the country can sometimes be no-win situations for companies because regardless of what they do they will alienate at least 15 to 30 percent of their stakeholders… Do not assume that all of your employees, customers or investors share your view.
Honestly, you can kind of picture a great many public relations firms over the past week desperately rushing to stop their clients from saying something idiotic in favor of abortion.
In case it were not obvious how badly Zeno wants its clients to shut the heck up about abortion, the company ordered:
Do not engage with direct questions about your company's position. Whether in direct messages or public-facing posts, do not respond to questions about where your company stands on this issue.
They can't really get any clearer about it.
It's good to see folks recognizing that taking the awful hard-left approach isn't always the winning one!
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