A restaurant in China took a national campaign a little too literally and faced major backlash during China's "Clean Plate" campaign, which was created to reduce food waste.
According to the BBC news article, the restaurant, located in the city of Changsha, placed two large scales at the entrance. It then asked diners to enter their measurements into an app that would suggest menu items accordingly. Signs reading "be thrifty and diligent, promote empty plates" and "Operation Empty Plate" were pinned up near the entrance.
I'm just wondering what the scale showed when you stepped on it?
Maybe, "You're too fat, order a salad!" or possibly something a little more subtle like, "Ow ow, get off, you‘re killing me!"
I guess we'll never know. Regardless, Operation Empty Plate quickly caused an uproar or social media. The restaurant said it was "deeply sorry" for its interpretation of the national Clean Plate Campaign.
"Our original intentions were to advocate stopping waste and ordering food in a healthy way. We never forced customers to weigh themselves," the owners said in an apology posted online.
President Xi Jinping ignited the campaign this week, calling the levels of national food wastage "shocking and distressing". State broadcaster CCTV reported in 2015 that China's catering industry wasted 17 to 18 million tons of food a year.