Millions and millions of people last month had the once-in-a-lifetime experience of being really, really creeped out by Mark Zuckerberg's deeply unsettling reveal of his "metaverse" project.

Icelandic tourist officials, meanwhile, want you to know that there's a wonderful counterpoint to the metaverse—reality:

Iceland released a new tourism ad on Thursday, poking fun at Facebook's (sorry, Meta's) recent promises for how we're all going to live in the future. But Iceland's version of Mark Zuckerberg doesn't want to sell you on visiting the sci-fi dystopia that we were all warned about for decades. No, Iceland just wants you to see its geysers and stuff.

Absolutely brilliant.

Everything about this video is a perfect dig at Mark Zuckerberg:

The metaverse is going to be real — real awful, that is — whereas actual life is beautiful and wonderful and infinitely preferable.

This video shows us though that Icelandic officials are really harnessing their inner Babylon Bee:

As an aside, Iceland looks totally beautiful!

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