Burger King must not have gotten the message that it doesn't usually go well for restaurant chains that try to throw shots at Chick-fil-A (ask Popeye's).

On June 3, Burger King made a cheeky tweet saying it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch'King, to [LGBT group] The Human Rights Campaign (HRC). For every hand-breaded chicken sold, 40 cents will go to the cause.

Here's the tweet:

I'll spell this out clearly:

• Chick-Fil-A is proud to serve anyone with quality chicken, employ LGBT individuals, and show love even to those that protest the religious beliefs of its founders.
• Burger King is going to donate 40 cents from each sandwich to ideological groups that want to destroy free speech, obliterate religious liberty, teach explicit sexual content to kids, and erase women.

Choose thy chicken wisely.