Happy July Fourth! If you need a stirring and inspiring example of the universal desire for freedom and liberty, enjoy watching this company throw off the cruel yoke of profitable commerce and fight for its right to go out of business:

One of my favorite dress shops- a modest old fashioned linen company- featured a man modeling their dresses. They're down 1,000 followers and the comments are a dumpster fire for them. I truly do not understand what they expected. Who do they think their audience is?

Bethany is correct. The women's clothing company, Lithuanian-based Son de Flor, posted a video on its Instagram page of a man modeling its linen dresses.

She is further correct that the comments on this post are a searing, face-melting dumpster fire:

Incredibly, as the company is torching its credibility among its sole consumer base, the "model" at the center of the controversy has taken to the comments to insult the paying customers he helped to alienate:

Unreal!

Happy July 4th to Son de Flor!