Apple, always the paragon of innovation and design, just released what they're calling "iPhone Pocket."
It's a sock on a rope that you carry like a purse.
The "Pocket" was designed by modern art design studio ISSEY MIYAKE, which offers the following manifesto to explain the artistic vision:
Inspired by the concept of ‘a piece of cloth,' its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items.
‘The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,' shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. ‘iPhone Pocket explores the concept of "the joy of wearing iPhone in your own way." The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.'
But how much could an iPhone sock on a rope cost, really?
iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
I'll leave you with this hilarious parody review:
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