If you don't know, viewers between the age of 25 and 54 make up the prime audience for advertisers. CNN doesn't have them.
It's heartbreaking.
The Babylon Bee just awarded CNN an award for "Best Fake News Site" at its live event down in Fort Worth, Texas last weekend.
At this rate, will CNN even be around in a few years for us to enjoy??
The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014.
Ouch!
The reason this age group is so coveted is that it makes up the bulk of the workforce. These are the people who either have a lot of extra money to spend or have a lot of years to work off debt.
If you don't get viewers in this area, advertisers are far less likely to spend money.
And since the majority of mainstream media revenue comes from advertisers...
"Anderson Cooper 360," "The Lead with Jake Tapper" and Wolf Blitzer's "Situation Room" are on pace to their smallest audiences since that same month among the critical demo, while "Inside Politics" is on pace for its least-viewed month among the category since August 2005.
"CNN This Morning," the Don Lemon-centered a.m. show that has generated a ton of negative publicity, is on pace to finish February with its smallest monthly audience among both total viewers and the demo since it launched last year.
Poor Don! Maybe he should make a few more jokes about women being past their prime!
"CNN This Morning" is averaging a dismal 361,000 total viewers through the first 24 days of the month, down 16% from the 430,000 that CNN's previous morning show "New Day" managed in February of last year before it was canceled because of poor viewership. When it comes to the audience coveted by advertisers, "CNN This Morning" is managing only 73,000 viewers to lose 13% of the "New Day" audience.
Don's show is even worse than the show CNN canceled!
As for Jake Tapper, the only guy over at CNN who occasionally dabbles in real journalistic thought:
"The Situation Room" and "The Lead with Jake Tapper" are on pace to shed 40% of their demo audiences from Feb. 2022.
And as for Anderson Cooper... well, it ain't much better.
Anderson Cooper's 8 p.m. ET program, the only permanent fixture in CNN's hapless primetime lineup, is on pace to average only 137,000 demo viewers. By comparison, "Tucker Carlson Tonight" is on pace to averaged 465,000 demo viewers during the same timeslot.
"Anderson Cooper 360" is expected to shed at least 38% of the demo audience it managed the same month last year.
Maybe he can find a job as Joe Biden's official gay friend!
Breaking from the hallowed Democrat pastime of ignoring East Palestine, Ohio, CNN tried to do some actual reporting by holding a town hall there last week.
Turns out no one wanted to pay attention after a decade or more of shilling for the libs.
The town hall, which aired on Wednesday from 9-11 p.m. ET, managed only 446,000 total viewers and 101,000 among the demo. It was down 27% compared to 2023 CNN programming in the timeslot. Tapper's town hall also shed a staggering 46% of CNN's 2022 demo viewership during the same slot.
The Fox News reporter writing this article:
This line:
The free publicity CNN received with Lemon becoming the news, instead of simply reporting it, hasn't done anything to help attract viewers.
C'mon, Fox! Stay objective!
