Coca-Cola just released a brand-new design that would prevent people from completely separating the Coke bottle from the cap.
Look at this stunning and brave new design:
Apparently, people who are committed to recycling their coke bottles are making a strange effort NOT to recycle the cap and throwing it in the garbage, so at least in the UK, you won't be able to separate the pieces.
Talk about spending time and money to solve a problem that doesn't actually exist!
From CNN:
Coke knows that its soda caps often end up as litter. So it's trying to solve the problem by tethering them to the bottle, at least in the United Kingdom.
Earlier this week, the British arm of the beverage company announced that it has started rolling out new versions of its plastic bottles. The new bottles feature an attached cap, a design that is supposed to make it easier to recycle the whole package at once — and keep caps out of the trash.
Plastic bottles of Coke, Coke Zero Sugar, Diet Coke, Fanta, Sprite, Dr Pepper should all have attached caps by early 2024, the company said. The transition only applies to UK bottles.
"This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, no cap gets left behind," said Jon Woods, general manager at Coca-Cola Great Britain, in a statement Tuesday.
Okay, let's think practically for a second.
Is there going to be anything as annoying as trying to drink a Coke from the bottle and having that stupid little lid flipping up and hitting you in the nose every time you take a sip?
I can already imagine it.
This is paper-straw-level of sustainable product annoyance.
I would say that no one asked for this, but as a matter of fact, the European Union not only asked for this but demanded it.
Companies have more to worry about than their reputations and the health of the planet – there's also the threat of government regulations. The European Union, for example, is requiring that caps be attached to some plastic bottles as part of its directive on single-use plastics. Companies have until the end of 2024 to comply.
Coke's latest move in the UK is part of its global "World Without Waste" initiative, which lays out a 2030 goal of helping to collect and recycle empty bottles or cans for each one the company sells. It also plans to make its cans and bottles with 50% recycled material by 2030, and to make packaging 100% recyclable by 2025.
The European Union is demanding that the bottles cannot be severed from the cap because THIS is going to save the Earth from the sun monster!
Not even the actual Climate Cult peeps are convinced:
Yay for another effort from virtue-signaling corporate environmentalists to make your life more miserable!
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