Last week brought with it the news that Disney's newest major film — a movie featuring the company's first openly gay teenage character — was, well, not doing great at the box office:
Well, what about this week, though? Are things looking up? Is good word-of-mouth helping to boost the movie's prospects? Is it starting to recoup its budget?
Disney's animated movies generally fare very well with audiences, but their latest offering is turning into somewhat of a fascinating enigma.
"Strange World" has received a CinemaScore rating of B, the lowest rating ever for a Disney animated feature, or at least since the rating was measured a few decades ago. Every single Disney animated film since "Beauty and the Beast" has received some form of an A, from A+ to A-.
Even worse, it's bombing at the box-office, grossing a disappointing $4.2 million on Wednesday as it eyes a five-day total of under $24 million. Those are concerning numbers for a film with a budget of $180 million. It won't make its money back, not even close.
Here's the clincher:
Deadline's Anthony D'Alessandro is estimating that "Strange World" stands to bestow Disney with losses ranging at around $147 million. Yikes.
Folks, that's not just a bomb. That's an atomic bomb. It's an H-bomb. I mean like: