No jokes on this beautiful Wednesday afternoon, no funny gags or puns, just another sharp click in the ever-tightening ratchet that Facebook has around so much of our daily existence:

Facebook is planning to change its company name next week to reflect its focus on building the metaverse, according to a source with direct knowledge of the matter.

The coming name change, which CEO Mark Zuckerberg plans to talk about at the company's annual Connect conference on October 28th, but could unveil sooner, is meant to signal the tech giant's ambition to be known for more than social media and all the ills that entail. The rebrand would likely position the blue Facebook app as one of many products under a parent company overseeing groups like Instagram, WhatsApp, Oculus, and more. A spokesperson for Facebook declined to comment for this story.

Urggggh. You know how this ends, don't you?

You know it:

Remember when Facebook used to be a harmless little website where you posted fun pictures of mini-golf and collegiate football games?

Now it's consuming everything in its path and it's just awful. And it's apparently only going to get worse!