France's iconic loaf of bread, the baguette, was recently honored by UNESCO as a piece of ‘Intangible Cultural Heritage,' something that bread lovers and world travelers alike can celebrate.
To honor the famous bread, the French postal service has just released a limited-edition scratch-and-sniff stamp featuring not only a beautiful picture of a baguette but the pleasant scent of one as well.
The stamp was unveiled last week, appropriately on the feast day of the patron saint of bakers, Saint-Honoré. La Poste described the iconic and aromatic stamp on its website, saying,
The baguette, the bread of our daily lives, the symbol of our gastronomy, the jewel of our culture.
Only 600,000 are being printed, and the French eat 50 times that many actual baguettes in a single day (yes, I did the math), so the stamps are expected to sell out soon.
I know some passionate philatelist is going to KILL to get his hands on this.
Take notes, USPS, I see some real holiday potential with this idea. Can you imagine if you could send your Christmas cards out with the accompanying scent of gingerbread? That would be spectacular.
Scratch-and-sniff technology has been seriously neglected in the past few decades, and it's about time it had a comeback. Good on you France!
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